Vertical and horizontal 捭阖 pharmaceutical market sales need dual drive

In pharmaceutical marketing management, product managers are getting more and more attention. If the company is like a person, the sales department is the sports system, the financial department is the circulatory system, the human resource is the immune system, and the marketing department is the nervous system. The product manager is the manager and operator of the nervous system. The sales force is not as capable as the physical handicapped, unable to fight with the opponent; the financial system problems are like blood diseases, not anemia or an aplastic anemia, and more serious is the leukemia out of bad debt; human resources cannot timely metabolism of human resources. The transformation and training of employees’ professional skills will result in “acquired immunodeficiency syndrome”, commonly known as “AIDS,” and if the above-mentioned diseases have therapeutic measures, the nervous system under the jurisdiction of the Ministry of Marketing, in particular, formulates strategies and uploads If something goes wrong in the central nervous system, it will affect the company’s business intelligence. Companies without a marketing department have no brains. There are marketing departments, and there is no high-quality product manager team that is equal to mental retardation. Having a team of high-quality product managers, but not being able to give full play to their core skills, is nothing short of fierce.

The new Product Manager Responsibility System has revealed the essence of Conzers’ success. In a fully competitive market environment, its product manager is different from the line management of conventional foreign companies, which is the so-called unified management strategy and implementation in the national market by product category. For this new product with complex orientation, not only does the number of sales teams need to be covered and professional skills are tapped, it also requires the market to drive it first. The general enterprise product manager is more of a linear communication model of vertical management. Its market strategy mostly stays at the macro level of the national market, and it is difficult to implement it in specific regions. The Regional Responsibility System of Kangzhe Product Manager adopts the combination of vertical national macro market strategy and horizontal regional micro-sales promotion implementation. It is driven by the dual drive of market sales and is well adapted to the needs of product promotion. Kotler once sighed: "Europe and the United States are different countries, the same market. And China is the same country, a completely different market in different regions." Shansi Siyan, contact the language and the new product manager responsibility system , can make some of the only multinational pharmaceutical companies for the best template managers learn.