Pet medical needs continue to release the future how to seek more room for development?
Compared with foreign pets, the proportion of pets is high, the demand is high, and the technical level is relatively high. Compared with pets in China, the demand for medical care is relatively low, which leads to the backwardness of pet medical care in China. With the improvement of people's living standards and the increasing demand for pets, China's pet medical care has been unable to adapt to the needs of the pet market, and it is necessary to seek greater development space in the future. The status quo of pet medical development The pet medical industry is very professional, it requires not only professional knowledge and technology, but also necessary hardware facilities such as medical equipment. China's pet industry has just started, and pet medical care is still relatively backward. At present, China's pet medical industry can be divided into two categories, one is the traditional hand workshop type, and the other is the high-end hospital. China's pet medical industry situation Source: Prospective Industry Research Institute of Pet Products and Services Industry Report Due to the low level of development of the pet medical industry, the initial investment of high-end pet hospitals is high. Although the medical facilities and service levels are relatively high and the industry reputation is good, the high-end hospitals are not profitable in the industry, which also inhibits investment. The willingness of people to increase investment. The data show that China's fixed assets in the large pet clinics with a fixed assets of 10 to 50 million yuan accounted for only about 10%. In addition, because the pet medical industry is not yet on the cusp, the Internet thinking and O2O concepts that are pervasive throughout the investment circle are difficult to integrate with the pet medical industry. Moreover, the conditions that financial investors value reproducibility, market base, and market growth are not ideal in the pet medical field. In 2012, the sales of pet veterinary drugs in China was only about 4.071 billion yuan, including 1.454 billion yuan of biological products, accounting for 35.72%, and 2.618 billion yuan of chemical drugs (including traditional Chinese medicine preparations). The ratio is 64.28%. Sales structure of veterinary drugs for pets in China in recent years (unit: 100 million yuan) Source: Prospective Industry Research Institute of Pet Products and Services Industry Report In the pet vaccine market, the sales volume of live vaccines is about 323 million yuan, accounting for 17.33%; the inactivated vaccine is 1.541 billion yuan, accounting for 82.67%. China pet vaccine market structure (unit: 100 million yuan, %) Source: Prospective Industry Research Institute of Pet Products and Services Industry Report Pet medical market problem As the number of pet-loving citizens continues to increase, the pet medical industry that has accompanied them has also developed rapidly. However, due to the lack of corresponding legal supervision, the industry also has the phenomenon of unregulated charges and confusion of pet medication. The main reason for the chaos in the pet drug market is that the special drugs needed for pets are almost blank in the country. They can only be imported from countries with more developed pets such as France and Germany. The pricing power is all here. Compared with human medication, the cost of veterinary medicine is much lower, and the owner of the pet can't trace the source to find the real price. Specifically, the pet medical market mainly has the following major problems: First, the number of pet medical practitioners is small, the overall quality is not high; second, the treatment is unreasonable and unregulated; third, the medical knowledge is not popular enough, and the pet drug channel lacks management; It is the internal management of pet hospitals is not scientific; the fifth is the lack of effective supervision in the industry. Pet medical market development strategy As pets are more common, the pet medical industry is bound to have a rapid development process. Scientific industry management mode and strict supervision will promote the sustainable and healthy development of China's pet medical industry. First, establish and improve a long-term training mechanism, improve the overall quality of employees, guide practitioners to change their concepts, improve their technical level and equipment investment, strive to improve their core competitiveness, and effectively strengthen the construction of their workforce. Secondly, scientifically manage pet medical institutions and implement relevant systems, including setting disinfection and harmless treatment equipment according to relevant regulations, and medical wastes should be disposed of properly and in accordance with regulations. Finally, further strengthen the supervision of pet medical institutions. First, we must establish a pet hospital management method; second, strict qualification examination for employees to improve access threshold; third, strengthen services for pet medical institutions and promote the sustainable and healthy development of the pet medical industry. 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