"Cross-border" promotes the development of medical tourism

“ Medical tourism services are everywhere in the world, and many companies stand out. We hope to cooperate with these excellent companies to benefit more tourists.” Jonathan Edelheit, CEO of World Medical Tourism Association, said in the Americas and Asia. In the market, medical tourism services are expanding rapidly. Not only does it have huge investment potential, but it will also drive the development of surrounding supporting industries. Through cross-border cooperation and borrowing global resources, it can promote the leap-forward development of the medical tourism service industry.

Domestically, there is indeed a need and potential for cross-border cooperation to achieve leapfrog development. Guo Weicheng, president of the China Health Management Association, admits that there is still a big gap between the current supply of health services and the fast-growing health needs of the people. There are also large gaps in people's health in different countries and regions around the world. To shorten this gap, we should establish a global vision, pool global resources, and accelerate the development of medical tourism.

At the same time, Lu Junhua, deputy governor of Hainan Province, said that China's tourism resources are very rich, and the level of medical technology is relatively high. In particular, traditional Chinese medicine has traditional technology and a broad market. China has unique advantages in developing medical tourism. Through cross-border cooperation, countries can find business opportunities from China, and China's medical tourism industry will surely usher in a new era of rapid development. "Now the hardware facilities of Chinese hospitals are not the most important concern. The 'software' of the experience and training of medical personnel is more in need of our attention." Robert Goldman, president of the World Anti-Aging Medicine Association, said that medical services and tourism The development of service integration is different from the simple development of the medical industry and tourism industry. The medical staff in the medical tourism industry are faced with both patients and tourists, and put forward higher requirements for talents. “Be sure to undergo rigorous training so that the hospital can play its biggest role.”

Jonathan Edelheit said that China has excellent infrastructure and tourism resources and has won the favor of many medical institutions around the world. The World Medical Tourism Association can promote “cross-border” sharing cooperation from many aspects: First, promote global excellent medical and tourism service resources to establish cooperation with Chinese tourism destinations, and build medical tourism service bases faster. Second, while the medical service industry is developing rapidly, it will provide more detailed and comprehensive supporting services, introduce more training institutions, training facilities suppliers and other resources to build and improve the industrial chain of medical tourism services. The third is to introduce internationally recognized training certification standards, such as the issuance of international medical tourism certificates. Fourth, after international investors establish medical facilities such as hotels, nursing homes, hospitals, etc., they introduce long-term partners to operate these facilities.

Yu Jianwei, chairman of Chongqing Ocean Shipping Co., Ltd., said that in promoting cross-border cooperation, China's international medical institutions have dual functions: First, introducing the most advanced medical technology from abroad into China and participating in the development of the Chinese market. The second is to be an international medical institution that will bring the best medical care in China, including Chinese medicine, to the world. "In this process, we should promote complementary resources and accelerate the integration of development at home and abroad."

Zort Vojna, director of international relations at Ben Yevsky Private Medical Center (Renai Hospital), said that Chinese medicine has a broad market prospect in countries such as Hungary. In addition to cross-border cooperation, Chinese tourists can be brought to Hungary and other countries. The market can also bring Chinese medical institutions to the Hungarian market.

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