Big company + medical, technology changes life
According to the CNBC website, the complexity of the medical industry is notorious, but it is also a huge market full of waste and inefficiency, allowing large technology companies to discover business opportunities. Over the past five years, Apple, Amazon, Alphabet, Microsoft, and Salesforce have made significant strides in the industry, as evidenced by recent corporate recruitment announcements, product launches, and acquisitions. In a recent interview, Apple CEO Tim Cook's statement represents the attitude of large technology companies to the medical industry. When asked if Apple’s focus on the medical industry stems from altruism, capitalism, or both, Cook said: “We are very interested in this area – yes, this is a business opportunity. †However, while technology companies such as IBM, Microsoft and Alphabet have tried to improve the existing medical industry, they have all failed. As Dave Chase, a healthcare industry investor in Seattle, points out, the projects that these companies have launched in the medical field, some projects have failed in the millions of dollars in talent and resources. Such as Google's thin personal health information platform Google Health (Google Health). †But Chase said that these companies seem to be learning from their past mistakes. Technology company executives have not given up on this market and are focusing on the areas in the market where they excel. He said: "It is not appropriate to regard the entire medical industry as a market worth trillions of dollars. In fact, the medical industry only needs to adopt a series of market methods in certain areas, which is worth hundreds of billions of dollars. market." Give play to your strengths Today, in the medical field, technology companies are paying more attention to their own advantages. Take Alphabet as an example. In fact, Verily, its life sciences company, did not act alone, but worked with healthcare companies on various research and development projects. On many projects, on the one hand it benefits from the expertise of pharmaceutical giants such as Johnson & Johnson and Sanofi in regulatory areas, while still focusing on their strengths in engineering, design and product development. Similarly, Google's "Google Brain" team is leveraging its expertise in machine learning to help large hospitals analyze and aggregate medical data, rather than trying to create a consumer-grade product like Google Health. Apple's health department has relied on its strengths in design and consumer trust to succeed. Apple Watch Apple Watch helps them stay healthy by allowing consumers to develop and adhere to regular sports goals. Apple also provides a way for people to edit and store their medical records on the iPhone – a message that perfectly reflects Apple's emphasis on consumer privacy and resistance to precision advertising. In addition, Apple provides better primary care to its employees through an independent organization called ACWellness. In the field of health care, what is Apple not going to touch? Any medical products that are strictly regulated, such as medical equipment or pharmaceutical sales, have no experience with these apples. Cook made it clear in the interview that he does not want Apple Watch to become a regulated medical product. Amazon may be the most obvious example of sticking to its strengths, and it is good at supply chain, logistics and customer experience. In the past year, the company's first action in the healthcare sector has been to achieve gradual penetration by selling medical supplies and equipment through its B2B e-commerce platform, Amazon Business, and providing cloud services to healthcare customers through its AWS. In June of this year, the company acquired PillPack, which was a shortcut to sell drugs to Amazon Prime members. Chase said: "In the past, technology companies thought that their medical industry could do anything. Now we can't see this arrogance. Now, these companies are taking the time to understand the characteristics of the medical industry, but at the same time they are not bound by them."
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