Excellent pattern of specialty agricultural products in small producing areas

Before and after the "private custom" movie hits the spotlight, a private custom heat has become popular in many industries. Buy clothes, private tailors tailored for you; meal, there is a private dietitian planning nutrition diet for you; rest, you can bathe the sun on a private yacht; financial management, there is a private financial planner for you to plan asset allocation and Investment portfolio; when you are sick, private doctors will go directly to the treatment; even travel abroad, there are special people tailored projects and lines for you...

Observe carefully that most of the content of this private custom-made hot item is not something new. It is borrowed from the "private custom" stir-fried rice. However, there is a private custom that is new, and will certainly grow and develop. It will eventually become a model. This is the private custom of specialty agricultural products in small production areas.

As we all know, there are some special agricultural products. Due to the limitation of geographical and climatic conditions, it is very difficult to expand the scale of planting and increase the output. Because of leaving this area, product quality will be significantly reduced. Due to this particularity, this small-scale, small-yield agricultural product with its unique characteristics is doomed to be unable to adopt large-scale brand marketing. Although the quality of specialty agricultural products in small production areas is good, the output is too low, consumers are hard to find, and marketing costs are too high. This has always been a headache for operators and professional marketing personnel.

Well now, product information, food and drink information are highly shared, and logistics and even food preservation and cold chain are rapidly developed. Especially with the advent of social media, consumers' work and life have become one circle, one circle has a circle of topics, characteristics and value orientations. From then on, small-area production products can be found at the lowest cost and need most quickly. The niche consumers, the dissemination of information, and the accurate and efficient logistics of goods, have realized the marketing of niche products to niche consumers.

Products in small production areas are not only sold, but they can also be sold expensive!

Things are rare and expensive. The original small-producing areas of agricultural products are hidden in the depths of people, and the products are good, unique and scarce. Now, on the contrary, because it is possible to find the most satisfying and most satisfying consumer at a low cost, such a product in a small production area is not only sold but also sold at a high price. Not only is a small producing area not a disadvantage, but it becomes an advantage because it is unique because it enjoys exclusive privileges because there is no alternative.

Private, high-end, exclusive, and identity, which did not appear to be overwhelming and submerged, broke out after eating and drinking, and it was particularly attractive to high-end people. The products of small-area production appear to be scarce, and only for a small number of people. When consumers know that their products are scarce and only for him to enjoy, there is a sense of superiority. This kind of product will not work for you.

Therefore, the private order can not only sell the original hard-to-sell products, but also sell expensive! Not only private order, but also an exclusive high-end private order!

The high-end private custom of agricultural products in small-scale production areas does not necessarily have to be high-end to luxury, but it must be related to the cultural heritage, value orientation, and aesthetic taste of custom demanders. It must represent the customary life style of customists, including the right to life, Relatives, friends, countries, even the environment! This is actually doing branding.

In today's adventurous, adventurous era, what can preserve our constantly worn personality? A good answer is "private ordering." Private custom, from the movie into reality, the high-end private custom of agricultural products in the small-producing areas will certainly become a model! In the future, there will be a large number of niche brands that are exclusively owned by people in the circles and who are in circles. I have seen this trend. How about you?