Interview with Ali Health CEO Wang Lei: "Internet Medical" still has many risks and difficulties
Internet medical care is trying to integrate a new medical method into the public life: on the one hand, it explores the Internet presentation of medical care, realizes the online and offline integrated medical network; on the other hand, it must overcome many challenges and ensure medical quality and credibility. With the widespread penetration of the Internet into the public life, the medical problems that have long plagued people seem to have new solutions. How the medical industry and the Internet are combined has been widely concerned by the public. So, how is the operation of "Internet medical care" so far? What difficulties and challenges have you encountered? To this end, an interview with Ali Health CEO Wang Lei. He led the operation of Ali Health Business for more than a year, which made the platform construction bear fruit. He is committed to the path of “Internet medical care†and has long been concerned about the risks and challenges. In Wang Lei's view, "Internet medical care" has just started, there are many unknown risks and difficulties. Enterprises need to enhance their risk awareness and ability to resolve risks. They attach great importance to and analyze the hidden dangers and possible problems in various aspects. Be prepared for emergency response. The root cause of the slow development of Internet medical Is not changing the distribution of existing medical resources China News Weekly: How do you evaluate the current status of Internet companies doing medical business? Wang Lei: There are many Internet companies doing medical services, but the practices are different. Now everyone is doing so-called Internet medical treatment, in fact, it is still the convenience of the hospital system. Putting the registration number online, and buying a train ticket is a logic that may result in people who do not register online. The Internet has the characteristics of information sharing, but the information of doctors and patients is always asymmetric. Therefore, from this perspective, medical care is not a business with strong Internet attributes, which is the main reason for the slow development of Internet medical care. There is now a large amount of data supporting remote diagnosis and treatment, but it is only limited to the diagnosis and treatment of some diseases. And medical care is a serious industry. When you are not sure whether you can provide real help, you can't and should not participate in it. Nowadays, the most popular in the Internet medical industry is medical services, which is the business of life health management. Because this business has the least risk and is the easiest to start and develop, the current scale and effectiveness are limited. I think the fundamental reason for the slow development of Internet medical care is that it has not changed the distribution of existing medical resources and has not improved medical efficiency. For patients, they still have to be treated in the hospital. If you can just open a diagnostic report on your mobile phone, you can buy medicine online and send it to your home. For example, these are just optimizations of the in-hospital system, and the medical efficiency itself has not been improved. Optimizing and integrating medical resources should release the productivity of doctors and form a graded diagnosis and treatment. However, if the existing treatment and fee models are not changed, it is impossible to fundamentally change the medical status. The medical industry is precisely an industry that requires a high degree of supervision, which also makes it difficult to operate in the past. I think that Internet companies do medical care, don't spend too much time on system optimization in hospitals, but pay attention to the collection and organization of medical data. Nowadays, everyone is doing a very shallow job in data services. From the installation of equipment, collecting data, and asking doctors to do a series of links, the cost is very high, and marketing promotion is not effective, so everyone is not willing to invest in this area. However, we are still very willing to do this work. We have already found a partner in diabetes, and high blood pressure is still looking for. The next step is to find out one by one according to the disease classification, so that it is both targeted and professional, in order to highlight the utility. Montreal Shantou Food Co., Ltd , https://www.montrealsnack.com