Juice is not healthy in the end?

Due to the industrial production of fruit juices and juice drinks, the fruit materials used in the production of juices and juice drinks are not the best. Some companies use relatively poor fruit processing juices and beverages.

Compared to the "healthy" concept of fruit juices that fruit juice makers play, the answers given by nutrition experts are more cautious. Fan Zhihong, a nutrition expert and associate professor of the Department of Nutrition and Food Safety at the Food College of the Agricultural University, said: Pure juices and fruit juice drinks are not favored for drinking because the pure juice itself has high sugar content and the juice drinks have sugar added. If you want to drink, it is recommended to drink pure juice. Not juice drinks, even pure juice can not exceed one cup a day.

Sun Shuxia, president of the China Health Association’s food nutrition and safety professional committee and a researcher at the Chinese Academy of Agricultural Sciences, said that juice is a good drink. The bad aspect is high sugar, and it is not advocated for drinking, especially for children.

And nutrition experts have said that drinking too much juice can promote the development of diseases such as diabetes and gout. Drinking fruit juice is not as good as eating fruit.

But on the other hand, China's per capita annual consumption of juice is 1,000 grams, which is only 1/40 of the EU, less than 1/20 of that of the United States. The huge demand for space makes businesses still try their best to hype the concept of juice health.

Rising year by year <br> <br> juice markets juice and juice drinks have become an important variety of beverages, occupies an important position.

Statistics from the National Bureau of Statistics show that in 2012, the total output of the national beverage industry was 130,240,100 tons, an increase of 10.73% over the previous year, of which, the output of domestic juice and vegetable juice beverages was 22,297,000 tons (mostly fruit juice drinks), accounting for beverages. The total output was 17.16%, an increase of 16.09% over 2011.

According to ACNielsen's data, in the first half of 2013, domestic sales of fruit and vegetable juices reached 4.4 billion liters, an increase of 7.3% over the same period of last year.

Relevant data show that China's overall juice market is still dominated by low-concentration juices. In 2011, low-concentration juices accounted for 77% of the overall juice market, and pure juice (100% concentrated juice) accounted for less.

The highest domestic fruit juice production is apple juice. China is the world's major apple juice producer and exporter. More than 90% of domestically produced fruit juice concentrates are exported, especially concentrated apple juice with an annual output of nearly 1 million tons. More than 60% of production.

In recent years, China's export of concentrated apple juice remained at between 600,000 and 800,000 tons. China's export of concentrated apple juice concentrates on five people: Hengtong, Haisheng, Andre, SDIC Zhonglu, and Great Wall Juice. These five companies account for more than 70% of the total export volume, and their export concentration is relatively high.

One reason for the continuous expansion of the juice beverage market in China is that the per capita annual fruit juice consumption in China is 1,000 grams, which is only 1/40 of that in the European Union, and less than 1/20 of that in the United States. Compared to the European and American countries, the fruit juice manufacturer is There is still a huge room for improvement in the domestic market.

This has also caused major domestic fruit juice and juice drink manufacturers to see huge business opportunities and development space. Therefore, major companies have spared no effort to promote this category of fruit juices and juice drinks through various channels, and packaged fruit juice drinks as healthy beverages. Brand promotion, TV commercials, promotion activities, sponsored TV programs, etc. are instilled to consumers.

However, with the increase in the consumption of fruit juice drinks year after year, consumers have always questioned whether the raw materials used to produce fruit juice drinks are as good as the advertisements present. Are they good or carefully selected fruits?

In fact, this reporter understands that if fruit juice producers purchase fruit raw materials from the hands of farmers, fruit growers generally select good fruits individually and sell them at high prices. The remaining products are generally cheaper. Sale to juice production companies. Fruit juice manufacturers can save a lot of raw material costs by doing so.

However, nutrition expert Fan Zhihong said: The fruit materials used to produce fruit juices are generally grown in special varieties, and have a fixed harvest period. Unlike the fruits sold on the market, the Red Fuji apples can not process fruit juices because of the low juice output rate.

Juice drink is not healthy?

As consumers become more aware of food safety issues and nutrition and health issues, besides questioning juice ingredients, there are doubts about the health of pure juices and juice drinks.

Moreover, domestic consumption of fruit juices is mainly low-concentration fruit juice drinks rather than 100% fruit juices. In fact, from a nutrition expert's point of view, pure juice and juice drinks are very different: the juice beverage formula is a drink that has been researched in the laboratory and is suitable for consumption. The taste of the person, and added a lot of sugar.

Fruit juice production companies have always claimed that juices and fruit drinks are healthy drinks, and even some major domestic fruit juice production companies have said internally: Instilling in consumers, the awareness of the health and health benefits of fruit juices and vegetables and beverages is very large. The Group will continue to invest in this area. The group revolves around this theme, investing in grassroots promotions, in-store images, sponsored television events and advertising campaigns, and online promotions, which are believed to be beneficial to the long-term interests of the group.

But the idea that juice is a healthy drink is not recognized by nutrition experts. Fan Zhihong said that the high sugar content of juice, the highest sugar content in the market is grape juice, can reach 16%. Ordinary people may not be able to eat 4 apples a day, but can easily drink a glass of juice. There is a need to separate the concepts of health and nutrition.

Fan Zhihong said: The nutrients in fruits, pectin and fruit fiber are not in juice after juicing. Even imported high-grade fruit juice does not recommend drinking more than one cup a day. Studies abroad have long been over-drinking juice may promote the occurrence of gout, hypertension, diabetes and other diseases.

In the United States, most people think that fruit juice is a healthy drink, but more and more doctors, scientists and public health officials believe that drinking more natural juice may not be good for health. Obesity caused by drinking natural juice is no different from drinking sodas and saccharine alcohol drinks.

According to the US Department of Agriculture, a glass of fresh orange juice contains 112 calories, apple juice contains 114 calories, and grape juice contains 152 calories. The same amount of Coca-Cola contains 97 calories, Pepsi contains 100 calories. A glass of juice accumulates the sugar of multiple fruits. If calculated by the same amount, the juice contains more calories than soda.

Although fruit juices are rich in vitamins, minerals, and nutrients, they are good for the human body, but scientists believe that the health effects of sugar and calories in fruit juices outweigh the benefits of these nutrients.

Different from drinking 100% pure juice in foreign countries, the domestic juice market is mainly a low-concentration fruit juice beverage. Besides the sugar content of the juice itself, the juice beverage has additional sugar to promote the sweetness and texture of the juice beverage. This sugar intake is much higher than drinking pure juice.

Fan Zhihong said that the market is selling fruit juice drinks because the cost is low and advertisements are playing much more. Consumer cognition is also affected. The fruit juice formula is researched in the laboratory and is more suitable for people's taste. In this regard, Fan Zhihong has two suggestions: First, drink pure juice instead of drinking fruit juice; pure juice does not exceed one cup a day, and it is best to eat fruit.

Sun Shuxia also said that the sugar content of pure juice is relatively high and does not advocate drinking more. One bottle a day is enough. Although 100% pure juice is good, but for a long time, nutrition will be lost.