Mobile Medical Survival Revelation: Look at the intelligent hardware to the slow disease management ecosystem

Divestment, layoffs, squad... The mobile health care that was once considered the lowest threshold for entrepreneurship is at a low point after the bubble burst. However, the impact of mobile devices on the medical industry continues, and there are still large uncultivated fertile soils in the walls of hospitals. The author exclusively interviewed the founders and responsible persons of several major mobile medical companies, and wrote a revelation of mobile medical survival, trying to find a breakthrough in mobile winter in the capital winter.

Recently, Kangkang Blood Pressure announced that it has received A$30 million A+ round financing from Yiling Pharmaceutical. After this round of financing, Kangkang blood pressure will start to build an Internet chronic disease management hospital to build a high blood pressure management ecology.

Starting from smart hardware, the company has established the first Internet chronic disease management hospital in China, and has begun to build an Internet + blood pressure management ecological closed loop that integrates prevention, monitoring, intervention, and protection functions. The development path of Kangkang blood pressure seems to indicate China. How will most projects with medical intelligence hardware as their main product develop? After improving hardware and software, build an ecological closed loop, cooperate with medical institutions, and improve service levels.

Kang Kang's blood pressure chairman Zeng Mingfa signed a ceremony with Wu Xiangjun, general manager of Yiling Pharmaceutical

Do closed loop, hardware, software, and service can not be less

In recent years, chronic disease management has been a hot area of ​​Internet medical care. Under the dual effects of increased aging and ecological pollution, data show that deaths due to chronic diseases account for 85% of the total mortality rate. Hypertension is the most common disease in patients with chronic diseases. It is understood that at present, there are more than 300 million people with hypertension in China. The number of premature deaths due to high blood pressure is as high as 2 million per year, and the direct medical expenses are at least 36.6 billion yuan per year.

In such a large environment, hypertension management has become the entrance for many entrepreneurs to seize. In fact, through prevention and treatment, it can reduce the self-morbidity rate of 55% of hypertension and the incidence of complications of 50%. Hypertension management is indeed an area of ​​concern.

Sphygmomanometers are an indispensable tool for hypertension management, so many entrepreneurs choose to start their careers with smart sphygmomanometers. Kangkang blood pressure is no exception.

In order to obtain more accurate and medically valuable health data, Kangkang blood pressure sets the product to a 24-hour ambulatory blood pressure monitor. And through the built-in 3G module, the measured user data is transmitted to the cloud, and then the cloud big data analysis is used, and the data is fed back to the mobile phone end, so that the user can implement blood pressure control and management on the mobile phone through WeChat and APP.

However, a smart wearable sphygmomanometer is not the entire Kankan blood pressure commercial map. In the view of Kang Kang's blood pressure chairman Zeng Mingfa, hardware, software and services are the three-wheel drive that drives the closed loop of the medical intelligent hardware business model. The three need to go hand in hand to promote the long-term development of the project.

"Intelligent hardware itself is still a single product. It is just that smart hardware has no service. The imagination space is limited. After this thing is sold, there is no room for excavation." In Zeng Mingfa's view, chronic disease is a long-term need to care, except In addition to monitoring, chronically ill patients need more health management and medication services, and their consumption of services is continuous, so services are more imaginative than simply selling hardware, and can dig more user value.

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