What do the deans love to give "Internet medical care" a cold water?

In the past two days, there was a hospital president's meeting. At the meeting, there were a lot of famous deans. In addition to the work of "preaching and confusing", everyone did not forget to pour a few cold waters on today's hot Internet medical treatment. . After listening to the lap, the general argument is, "I have been working in the medical field for 30 years. You are a layman who has come in for two or three years and said that he is subversive, not afraid to flash his tongue?!"

Speaking of this, I want to laugh a little, that is, you will find that every day, shouting subversion is not the practice of Internet medical treatment, but the people of the traditional medical system. A lot of people have taken the sentence that Ma Yun has been misrepresented tens of thousands of times. He said, "Don't you say that you don't need a doctor in the future? Then you play it yourself!" Hey, this is also a force. Well, get down to business, talk about the real reason why the dean are pouring cold water.

The first meaning is disdain, just look down. So when you look at this part of the dean's cold water, it seems to be particularly sincere, because people can't see what you are doing, saying that you are completely out of the good intentions of people, that you are teaching, you have to listen. Why don't you look down on it? "The reason is very simple. Internet medical care has been tossing for three or four years. Most of the patients and doctors are still here. I have also let me optimize the process. I just opened a new ward and immediately broke my head. It’s like Internet medical day, hard work and hard money to pull users!”

This is not a good word, but it is quite useful. The Internet is about marginal breakthroughs, but now we are still too marginal, especially in terms of launching users, we still can't see the turning point of user behavior change, even for small-scale users. So if you want the dean to be able to see it, you have to let the user first praise. The market for Internet medical treatment is not the dean's decision, nor the doctor has the final say, but the user has the final say. In this regard, Internet medical treatment has added an oil!

The second meaning is that you can't read it, and the results you don't understand will be very angry. The deans are amazed. Every day we open a hospital is a variety of inputs. We press doctors every day. We also feel that it is very difficult to make bonuses. You are also subsidizing doctors and subsidizing patients. Every day, all kinds of free, must be cheating investors money! There are still some deans who can't figure out, we are a national top three hospital. You come to us to grab a doctor is a konjac, and the patients are never directed at the doctor, the patient is looking at the box office appeal of our big hospital!

This is actually quite true. To succeed in Internet medical treatment, it is necessary to partially dismantle the box office appeal of large hospitals on all diseases. Adjustment? First, help a good doctor build a brand. Most of the platforms are doing this, but they are not doing enough. In addition, doctors are also a little embarrassed in this matter, always afraid of stepping on the air, so the Internet medical platform should use more patients and more innovative service methods to make doctors feel more practical.

The third meaning is confusing. Smart, forward-looking deans are still quite a lot, but this part of the people is a vested interest in the traditional system, of course, they have to speak in their own interests. Therefore, this gesture of splashing cold water is often bitter-hearted: you don't have to spend time outside to swear, we have doctors and patients here, and you will be able to serve us well. We are very open, as long as we do not collect money and do not bother us, you can provide us with a lot of services.

This kind of attitude is very attractive to many Internet medical entrepreneurs, and it can be regarded as a master who does not have to wait for the service! However, the author has reservations about this. In this way, the traditional industry chain has a share, and the problem is not big. However, as long as the service provider still wants to enter the hospital in various ways, the future development will be constrained by this unequal cooperation. You might say that if a public hospital becomes a subject of equal competition in the market one day? That dare is good! In addition, the author never believed that there is a curve to save the country, called B2B2C.

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