BAT competes to lay out barriers to health care in health care
With WeChat and Alipay, it takes less than 1 minute to make an appointment in the hospital. After the illness, patients can also use the online payment to complete the medical insurance and the automatic deduction of the self-paying part... This is about to become a daily medical treatment. Yesterday, the WeChat team and the Guangzhou Municipal Health Bureau officially launched the “Guangzhou Health Link†WeChat public service number, and enjoyed the full-process services such as appointment registration, health file inquiry and WeChat payment for 60 hospitals in Guangzhou through the “Guangzhou Health Link†WeChat public number. . Coincidentally, last week, Alipay also announced that the first real-time reimbursement service for medical insurance will be delivered to Guangzhou Overseas Chinese Hospital. For a time, Guangzhou became the main position for Internet giants to seize mobile medical care . The highlight is that the patient saves an average of 3.5 hours of treatment. The long queue time for registration, the long waiting time for medical treatment, the long queue for settlement, and the short time for doctors to see a doctor are the famous "three long and one short" ills. On June 30, WeChat has cooperated with the Guangdong Provincial Maternal and Child Health Hospital (hereinafter referred to as “Guangdong Province Women and Childrenâ€), which became the first medical institution in the country to enable real-time settlement of WeChat medical insurance. The opening of the “Guangzhou Health Link†public number is another innovation and promotion of WeChat Smart Medical. The public can not only understand the registration information of major hospitals in Guangzhou, but also can make reservations through WeChat to achieve “anytime, anywhereâ€. Appointment registration service. Fan Wei, general manager of WeChat Open Platform, said that the core service value of “Guangzhou Health Link†WeChat public account is: First, this is a platform created and managed by the Health Bureau. It is open to the hospital system, and patients can go directly to the hospital. Instead of taking a verification code before, I went to the hospital's separate window to line up. Secondly, WeChat provides a safe, fast, and very fast product experience, which can save time for users and patients. Of course, it is also the voice of the general public for the opening of medical insurance. “In the past three months of operation in Guangdong Province, more than 12,000 users have settled on WeChat every month, saving an average of 3.5 hours for patients.†Competitive mobile medical investment hot BAT has been laid out In fact, BAT (Baidu, Alibaba, Tencent) have already made frequent moves in the health care industry. In September of this year, Tencent invested 70 million US dollars in strategic investment in the health and health Internet company Clove Garden, and the latter launched a series of cooperation on the WeChat system including the exploration and docking of the WeChat system. In October, Tencent once again took the lead in the registration network, with a total financing amount of more than 100 million US dollars. Alibaba's approach is "License + Alipay." In terms of investment, in January of this year, Alibaba, which was not listed at the time, announced that it had invested US$170 million to invest in CITIC’s 21st century, which has China’s first third-party online drug transaction qualification certificate, which is called “astronomical priceâ€. At the same time, Alibaba launched the "Future Hospital" program and Tencent's "Smart Health" program to compete, and even the key markets are also in Guangzhou. Last week, Alipay officially announced the medical insurance settlement function of the “Future Hospital†on the Guangzhou Overseas Chinese Hospital. At the same time, it also launched functions such as mobile registration, payment between clinics, inspection reports, department navigation and service evaluation. In the future, Guangzhou Overseas Chinese Hospital will also jointly pay for the Alipay wallet and the development of hospitalization deposits for the People's Science and Technology. As for the other giants, although they are not as tit-for-tat as Ali Tencent, they are also closely involved in medical care. Baidu started with hardware. In July, it launched a “Beijing Health Cloud†with smart device manufacturers and service providers to provide professional health services to users based on big data analysis. Guo Yang, an analyst at Analysys International, said that Baidu’s “Beijing Health Cloud†allows users to monitor their health data in real time, with significant data and medical wearable devices. Ali's “Future Hospital†program, “License + Alipayâ€, helps hospitals improve operational efficiency and optimize medical resource allocation. The recent investment in the Lilac Garden of Tencent is the medical interactive platform of the Lilac Garden. The purpose is to embed WeChat and mobile QQ into mobile medical elements, and combine professional content and services with the vast number of users. "BAT's medical layout is carried out under the premise of exerting its own advantages, and the advantages and disadvantages of the three are not easy to compare." Guo Yang pointed out that mobile medical care will be more concerned as a hot investment field, and there are still high investment or acquisition cases in the direction of medical wearable devices and medical big data . 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