Mobile Medical: Counting Women's Health APP at Home and Abroad

With the rise of Internet medical care , the female market has also become an important battlefield for mobile health management APP. The app designed specifically for female users, such as Otsuka and Meiyu, has also received great attention and recognition from the market. With this Dongfeng, a large number of health management apps focusing on the female market have sprung up in the market, except for such things as Meiyu and Datun. Waiting for the old-fashioned powerhouse, as well as Wenkang International and Neusoft, there are also many interesting small applications that also want to share a piece of it. For details, please see the analysis below.

We have collected a collection of current women's health management apps and found that the number is indeed large. According to incomplete statistics, the total number of women's health management apps in the major domestic application markets is about 200-300, while abroad is more. . In order to facilitate the analysis, we selected dozens of APPs that are representative of them at home and abroad for analysis.

Through the collection and analysis of these women's health management APPs, we found that the main areas are physiological cycle related, maternal and child related, health information related, fitness weight loss and skin care related, disease management related, etc. The main functions are data records. , planning guidance, community communication, shopping recommendation, consultation consultation, etc.

Mobile Medical: Counting Women's Health APP at Home and Abroad

More pregnant mothers and infants and physiological cycle records

Among the major female health management APPs in China, there are more APPs for pregnant mothers and infants and women's physiological cycle records, while in the major foreign APPs, there are more fitness weight loss applications. We also found this phenomenon when we collected the entire application market. At the beginning of the rise of women's health management APP, such an application first opened the market.

In terms of other functions, domestic APPs especially emphasize the integration and integration of social functions and functions. That is, an APP often has multiple modes for users to choose from, especially those with physiological cycle recording. Multiple age groups and multiple roles are often available to enable users at different stages to use. In the pregnant mother-infant APP, most of them joined the shopping list recommendation and the mall and other sectors.

Mobile Medical: Counting Women's Health APP at Home and Abroad

Mobile Medical: Counting Women's Health APP at Home and Abroad

Beauty pomelo and big cockroaches

Through the analysis of the download volume of the main domestic application market, it can be found that in the current domestic women's health management APP, the download volume of Meiyou and Dawei is far ahead of other APPs, and the total downloads in several major markets even exceed It has been hundreds of millions of times.

Daxie is a female physiological cycle record app developed by Beijing Kangzhi Letsi Network Technology Co., Ltd. The main function is to record the female physiological cycle and help them better manage their physiological cycle status and health. In the APP, we also added healthy communities, tips, consultations, etc., and also provided a choice of pregnancy mode.

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