Lilac Garden: Dr. 以 doctors to move medical care
For 4 years, only professional content, clove garden attracted 70% of the doctor population in China. Then it began to “cleanly profit†and illuminate the gray corners of the medical representatives. Now, it has begun the practice of mobile Internet, which has inspired the medical industry concept of online community, offline hospital network and personal intelligent terminal. When I left, the Lilac Garden gave me a T-shirt with the words "Dwelling with dignity." I am reminded of a report in a cancer family: "I am surrounded by unprecedented frustration. You are struggling to succeed in your career, even if you are willing to pay more, you can't redeem a half for your loved ones in front of cancer. Dignity." "A cancer family, wherever you go is dark." The content is suppressed and suffocating. Most people become painful before the cruel illness, losing health, dignity, and even life. People often don't know how to prevent and treat, and they have to give their illness and fate to the doctor. Regardless of how the reality gives the doctors a certain degree of affirmation and controversy, doctors are at the center of the medical system including patients, hospitals, and pharmaceutical companies. They have the ability to save the wounded and help the wounded, have the ability to make the hospital's competitiveness rise, and have the means to let the pharmaceutical companies rise and fall. Next, we talked about a business model related to the doctor community. Born for the doctor population In July 2014, Tencent took $70 million to invest in clove gardens, and since then the topic of mobile medicine has increased. Internet thinking has changed the traditional industry, and finally it is the turn of the medical field. Online diagnosis, smart medical care, free practice of doctors... all kinds of advanced topics have been hyped up. Don't just focus on the Internet business image of the Lilac Garden, but ignore its ethics as a medical service organization. Before 2006, the Lilac Garden had hesitated for the status of charities and commercial organizations. The charity institution was once the most suitable for the lilac and temperament of the clove garden. Founded in July 2000, Lilac Garden was originally a small website for searching medical literature. The purpose is to facilitate people in medical and pharmaceutical research to find information and learn to communicate. In May 2002, the Lilac Garden was transformed into a BBS forum for medical professionals. Members can learn from the above or exchange ideas, discuss topics, or post work complaints. At that time, the members of the Lilac Garden "about five or six thousand people. Although not comparable to the public forum, but compared with some websites in the industry, the number of participants is still relatively large." Founder Li Tiantian said. Slowly, the popularity of the lilac garden is getting more and more popular, and the information is getting more and more. Many masters have written their ideas and experiences, and various knowledge concepts are constantly shared in the collision. The clove garden also organizes some sticky activities, such as the “book-writing†task, a member learning activity dedicated to user sharing rather than commercial publishing. After discussion, the moderator posted a task in the community to write a book on cutting-edge research in a certain field. This book will let enthusiastic users claim relevant content and work together in the form of “crowdsourcingâ€. Everyone is for everyone - this is the beginning of the establishment of the Lilac Garden. The purpose of writing a book is not to publish it publicly, but to send the book to doctors in the community for free reading. Writers will have a sense of participation and a sense of accomplishment, while other doctors will improve their professionalism by reading. In 2007, Clove Park registered the company and officially started commercial operation. To match it, the content of the Lilac Garden Forum began to become richer and more professional. Various cutting-edge technical consultations, compilation of Chinese and foreign scientific research articles, and exchange of professional journals have been unprecedentedly active. Up to now, there are dozens of content editing teams in the Lilac Garden, including many masters in medicine and pharmacy. Moreover, Lilac Garden has organized more than 1,100 expert lectures, more than 320,000 medical records, more than 80 Chinese medical professional books, 16 English medical journals, and a large number of surgical videos for doctors to learn. In addition to improving the professionalism of users, Clove Garden is also willing to shout for the doctors, especially when sensitive issues arise. Remember the 2007 "tea urination" incident? Some people took the tea and tested it in the urine, pushing the doctor and the hospital into an embarrassing corner. Later, the Lilac Garden took the lead in taking the initiative to conduct "tea inspection" in major hospitals across the country, and finally returned a fair share of the doctors. In response to these frequent medical incidents and hospital violence incidents, the Lilac Garden has responded positively and even published a document such as the "Guidelines for Preventing Violence in Medical Workplaces". Time and time again, the Lilac Garden reverses the passive situation of doctors and strives for the respect and rights they deserve.
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