Most of the eggs in the market are from chicken farms

With the improvement of living standards, people pay more attention to nutrition and health in the aspect of eating, especially eggs from farms, which are also favored by consumers, such as soil eggs, firewood eggs, stupid eggs, green eggs, pollution-free eggs, and mountains. Eggs... In various shopping malls, supermarkets and bazaars, the variety of eggs is dazzling. These "natural, pollution-free" eggs cost much more than ordinary eggs.

Are these eggs really natural? Recently, the China Youth Daily reporter investigated a number of egg markets and found that most of these so-called earth eggs came from chicken farms and they were only labeled with a green label. The real farmhouse free-range soil eggs can not form a centralized supply due to the scattered and small amount of breeding, and it is difficult to register the brand, so it is difficult to enter the market.

Stupid eggs on the market sell packaging

"A stupid egg every day, physical beauty except for patients." This is an eye-catching advertising slogan, which is played on an egg cartons.

Stupid eggs, also called firewood eggs, earth eggs, grass eggs, and more refers to farms scattered in the hills or in the woods, free to plan their own food, eggs produced in the natural environment. Because these chickens usually do not eat synthetic feed, but eat rice, vegetables, surface insects, etc., so their food will not have a lot of ingredients added to the special chicken feed, such as stone powder, hormones and so on. Based on the above reasons, its egg white is translucent and has a high nutritional value, and it is even more popular among people.

Mr. Zhu, a citizen of Jinan, Shandong, bought back a box of stupid eggs and a box of grass eggs. He took them to the house and opened it. All were pink eggs. "In addition to being smaller than normal eggs, there is no difference in anything else," Mr. Zhu said.

He carefully observed the origin of the two boxes of eggs. The origin of the stupid eggs was Liaocheng, Shandong, and the production area of ​​grass and eggs was Linyi, Shandong. He returned to the supermarket once more and opened the packaging of stupid eggs one by one. In addition to different packaging, almost all brands are packaged in eggs, which are powdered eggs.

"All stupid eggs are packaged in powdered eggs." Yan Tong (a pseudonym) broke through the mystery. Yan Tong is one of the many egg wholesalers in Chiping County, Liaocheng City, Shandong Province. In his view, stupid eggs on the market sell packaging.

Yan Tong explained that the so-called pink egg is a pink egg. Under normal circumstances, during the feeding of chickens, the first two months of the egg, because of the small size, are more similar to real stupid eggs.

Yan Tong disclosed to reporters that the price of each powdered egg in the market is less than 4 cents. After packaging, the price of each egg increases to around 7 cents. In his packaging, there are 60 transparent plastic portable bags and 80 boxes, including 40 packs of fine packaging.

Taking 60 transparent packaging as an example, the price for entering the supermarket is 55 yuan per mention. "After entering the supermarket, each egg is more than 9 cents, that is to say, after packaging, each egg is valued more than 1 times." Yan Tong said.

Yan Tong believes that most people who sell under the banner of stupid eggs and firewood eggs are all packages.

In fact, there are white and red eggs in the strict wholesale chicken breeds, which are commonly referred to as commercial eggs. The price of the two kinds of eggs was RMB 3.2 per catty on the same day as the China Youth Daily reporter. Yan Tong said that the main reason why commodity eggs cannot be sold is that there is no decent packaging.

Yan Tong disclosed that due to different spending habits in different places, not all stupid eggs are replaced by powdered eggs. "It is also useful for white skin eggs, Qingdao is." Yan Tong said.

"The real stupid egg, I have none

In Fuping Market, the best-selling stupid egg brand is the “Old Lady” stupid egg series. According to public information, Liaocheng Tianlatai Food Co., Ltd. was founded in 2004 in the famous "Jiangbei Shuicheng" - Liaocheng.

The advertising materials show that here is the Yellow River and the Beijing-Hangzhou Grand Canal flowing through, rich in water resources, with the largest freshwater lake in the north of the river. The unique geographical resources make Liaocheng one of the best natural animal husbandry breeding bases in China.

The reporter found Tian Guolei, general manager of Xishoutian Laotai Food Co., Ltd., located at Zhenxing Road, Liaocheng, as a regional agent.

Walking into a small two-story house, in a room on the first floor, the light was a little bleak. A young woman was packing pink eggs. A high paper box was piled up in the yard and the words "selected soil eggs" were printed on the boxes. "Old Lady Tian" stupid eggs come from this small courtyard.

"I am the leader of the boxed egg in the city," Tian Guolei said. He claimed that "Tian Laotai" is a famous brand in Liaocheng City, with an egg product market share of more than 50%, and processing and packaging of various native products.

In the conversation, Tian Guolei revealed that his stupid eggs were also packaged.

"Tian Laotai" company announced that it has its own breeding base. In this regard, Tian Guolei laughed. “I have no place to raise chickens, you see my yard,” Tian Guolei said. “There are still people looking for me to sell chickens.” Tian Guolei pointed to the outside yard and the two-storey building and said: “I made a fortune from eggs. of."

Tian Guolei said that in the last century, he was still a salesman at the Taishan Watch Factory in Liaocheng City. He had a flexible mind and later opened a watch shop. The impact of big-name watches at home and abroad, the watch factory sales are not very booming until bankruptcy.

With the bankruptcy of the watch factory, Tian Guolei began a new way to make a living. In 1997, he began to make egg business. Tian Guolei did not use his mind to make eggs sell at high prices. Initially, Tian Guolei put a label on the egg with the words "earth egg" printed on it. "I can't say that I want to make earth eggs in the country. In Shandong, at least in Liaocheng, I am the first one." Tian Guolei showed off his business affairs to reporters.

Tian Guolei remembered that when he labeled eggs, the Public Security Bureau required hundreds of jins at a time. When he packed eggs into boxes, the Liaocheng Government Guest House required 300 boxes at a time. "That was a matter of years ago," Tian Guolei said. "The Mid-Autumn Festival that was just beginning to work, for more than a week, earned more than 10,000 yuan, and it felt like money was just like picking and it was easy to earn."

From then on, Tian Guolei thought that the price of eggs can be sold high. After the 2008 Beijing Olympics, he also gave his "egg" a name, Olympiad. "It's just a race to participate in the Olympics. You can win the championship by eating my eggs," Tian Guolei said.

After 2011, Tian Guolei’s egg sales for the “Tian Latai” brand were 15,000 cases. "Every seven Liaocheng people eat me an egg," Tian Guolei said. "It's all stupid, real 'idiot', one not." After that, Tian Guolei laughed.

"There is no way to falsify eggs.

If there are consumers who question the authenticity of stupid eggs, Tian Guolei has his own set of explanations: If the egg yolks are red, they say the chickens eat sorghum; if the egg yolks are white, they say that chickens have eaten bran skin; the yolks are yellow, Say chickens eat corn cobs.

If consumers ask why the free-range chickens feed the feed, Tian Guolei's explanation is that the chickens are free-range chickens. If the chickens do not eat enough, they will have to feed the stupid chickens, because the chickens do not eat enough eggs.

"There is no way to falsify eggs, eat dead people on the line." Tian Guolei assured reporters, do not worry. At present, "Tian Laotai" has occupied the egg market in Liaocheng, and sales in the Texas market and Hebei Hengshui market are also very good.

Tian Guolei showed a price list to the reporter. This price list indicates the price after the egg was packaged.

The date displayed on the price list is August 22, 2011, and the contents range from 10 to 100 units. The lowest price is 10 pieces of soil eggs. The price is 8.2 yuan, the retail price is 9.5 yuan, and the highest is 100 yuan. Ukrainian eggs are loaded, the price is 83.5 yuan, and the retail price is 96 yuan.

Eggs are fresh foods. The shelf life at room temperature is only 1 month. Even at temperatures below 5 degrees Celsius, the shelf life is within 50 days. In this regard, Tian Guolei has his own set of Raiders. "It is usually a week to change the label." Tian Guolei said. He also issued on the spot the certificate of Mrs. Tian. In fact, changing the label once changes the production date.

Even before the packaging, 45 kg of eggs in the transport process, it will inevitably lead to collision damage, the shell of the eggs for a long time will emit a bad smell. Tian Guolei’s practice is to pick out the smelly eggs from the shell, and the rest will not affect the packaging.

Tian Guolei told reporters that exquisitely packaged eggs have a clear market position. "If you have enough grades, someone will buy them, and talented people will buy them," Tian Guolei said.

Malformed market: real stupid eggs have no place in the market

In Luping County Lianhua Supermarket, before the booth of “Old Lady Tian” stupid egg, many people stopped to stay. A reporter from the China Youth Daily asked an old lady who is buying: “What is the difference between this commonly purchased bulk egg?”

"It's all a taste. It's no different. It's not as fresh as the chicken I used to have in my own house. I don't have that new taste," said the old lady.

The reason why the old lady bought packed eggs was to “be nice” because she was going to visit relatives in hospital in the afternoon. Actually, the old lady often buys things in the supermarket. She also knows that what she buys in this kind of place is a good-looking package.

She told reporters that to buy real stupid eggs, go to a small shop in the south of the city. "There are special people there to collect stupid eggs in the country," said the old lady.

According to the old lady's guidelines, the reporter found Li Guo (a pseudonym), the operator of the "City South shop." Li Guo told reporters that the price of stupid eggs on the day was 1.3 yuan each.

"You don't think I don't have a package here, it's more expensive than a supermarket." Li Guo said with a smile. Li Guo told reporters that the stupid eggs he sold were all collected from the countryside. Most of Li's customers are repeat customers. "To buy eggs for me, to eat more pregnant women and children, most people do not know my shop, are old customers." Li Guo said.

Li Lincheng, a stupid breeder at Renshuang Village in Luanping County, told the reporter: “The real stupid eggs are smaller than the heads of the commercial eggs and they are big and small,” Li Lincheng said. Things are not the same, the color of each egg is not the same." Li Chenglin told reporters that the real stupid eggs, egg yolks than the yolk of commercial eggs to be larger, and the egg white is relatively clear.

In the woods of Ren Shizhuang, Li Lincheng raised more than 1,400 chickens, and currently there are more than 400 chickens laid. At the gate of his chicken farm, he hangs a big sign with the words "Liu Sister's Stupid Egg" written in red.

Liu Daqing was Li Lincheng's wife, Liu Guiqing. When Liu Guiqing went to the TV station in Chiping County to advertise, the television station staff helped her name the eggs.

In the division of labor between the old couple, Liu Guiqing was responsible for sales. Liu Guiqing remembers that in the past few years, she was riding an electric tricycle and hanging a loudspeaker to sell. The loudspeaker recorded a good voice.

Just relying on the streets and loudspeakers, her stupid eggs opened slowly. The husband and wife decided that in order to be big, they must advertise. As a result, they spent 2,940 yuan and made an advertisement on the county TV station in the form of "Liu Sister's stupid eggs to the people of the county."

Now, they can sell about 300 stupid eggs each day. However, “Liu Sister Stupid Eggs” has not been able to enter various shopping malls and supermarkets in Fuping.

"First, there is no regular brand. Second, the price is too high." Li Lincheng said. Li Lincheng believes that although the price of stupid eggs in the supermarkets of Chiping County is lower than that of his, the packaging is also exquisite, but one day, consumers will agree with his real stupid eggs. What he has to do is to register a brand quickly.

"I heard that it was difficult to register a brand and it took more than a year." Li Lincheng finally said.

The country has no standard for stupid eggs

"For stupid eggs, the country does not have a clear lever." Yu Xiaoli, deputy director of the Industry and Commerce Bureau of Fuping County, said, "It is the country that does not have a clear standard."

Yu Xiaoli believes that there is no clear basis for the business sector in the law enforcement process. Yu Xiaoli said that in people's consciousness, stupid eggs are free-range eggs, and there is no egg under the feed-fed chicken. In the usual sense, stupid eggs can be called stupid eggs.

For stupid eggs packed in powdered eggs that appear on the market, they must be investigated first. "There is suspicion of false propaganda." Yu Xiaoli said. He said that the scope of the supervision of the industrial and commercial sector is that the goods entering the market must have a legitimate source.

“Only the products produced by regular manufacturers can enter the market, and the industrial and commercial departments only manage the channels.” Yu Xiaoli said, “The things produced by black workshops cannot enter the market.”

Yu Xiaoli mentioned that if the animal husbandry department can give a clear definition of stupid eggs, it will be relatively easier for market supervision.

Yu Zhenyang, deputy director of the Animal Husbandry Bureau of Fuping County, told reporters that the scope of supervision of the animal husbandry department is limited to pollution-free green certification. There is no clear standard for the definition of stupid eggs.

Yu Zhenyang mentioned that the difference between the nutritional value of real stupid eggs and ordinary eggs is not great. Stupid eggs vary in size and color. Unlike ordinary eggs sold on the market, they are large in size and uniform in color. Yu Zhenyang said that stupid eggs are more fragrant and have no smell of eggs. Ordinary egg taste is not so good.

In 2005, the Funing County Chicken Industry Association was established and Yu Zhenyang was appointed Secretary-General. In accordance with the thinking of that time, in order to develop stupid chicken farming industry, we implemented specialized production, created brands, built bases, and realized integrated production, supply and marketing operations.

Yu Zhenyang recalled that at that time the association had absorbed some farmers. "There are also a batch of farmers, and there are about 20 households with more than a thousand of them." Yu Zhenyang said, "But later it was discovered that farmers did not approve of it."

The good times were not long. After the association was established for one year, it broke up. Summing up the reasons for dissolution, Yu Zhenyang believes that, first, the sales of stupid eggs in the market cannot work. Second, in the predominantly industrially strong counties, people have more opportunities to choose to work and are reluctant to raise chickens.

Nowadays, with the improvement of people's living standards, although the demand for stupid eggs has greatly increased, industry insiders say that the market share of real stupid eggs is less than one ten-thousandth.